Ricardo Rodriguez-Long Awarded MIC Chairman’s Award

Ricardo Chair's manIRVINE, Calif., Oct. 30, 2013 – Ricardo Rodriguez-Long is the first Hispanic journalist in the 99 years of the organization to receive the Motorcycle Industry Council Chairman’s award, for excellence in media and outreach. Ricardo joins a select group of recipients that included in the past Mary Peters, U.S. Secretary of Transportation and U.S. Senator Amy Klobuchar.

A longtime friend to the industry, Rodriguez-Long has helped the Motorcycle Safety Foundation and the Motorcycle Industry Council by increasing their reach to the Hispanic community at large and generating Spanish-language public service announcements that encourage safe riding. Ricardo assisted the Motorcycle Industry Council with an upcoming tire guide video in Spanish, and he’s behind numerous Hispanic broadcast and online media placements featuring a wide variety of motorcycles. His 25 year career in the automotive industry with numerous awards is unparalleled. Since 2004, he has been an on-air radio host on the weekly Garage Latino at 690 AM in Southern California. The show reaches over 250,000 Hispanic’s every week and has a
companion website.

“Being a Hispanic immigrant has given me the understanding of the nuances and differences among all different ethnicities that make America great,” Rodriguez-Long writes. “I am not sure when I became the ‘vehicle’ to pass along useful information between the general market and Hispanics, but it’s a role I am very comfortable with. Credibility and access to accurate information has always been important to me.”

Since arriving, Ricardo Rodriguez-Long’s journalistic excellence has led him to create the first Spanish automotive radio program in the U.S., which is still on air; the first Spanish language trucking magazine; and the first automotive TV show in Spanish in the U.S., which has also featured motorcycles.

About the Motorcycle Industry Council
The Motorcycle Industry Council exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, aftermarket programs, development of data communications standards, and activities surrounding technical and regulatory issues. As a not-for-profit, national industry association, the MIC seeks to support motorcyclists by representing manufacturers, distributors, dealers and retailers of motorcycles, scooters, ATVs, ROVs, motorcycle/ATV/ROV parts, accessories and related goods and services, and members of allied trades such as insurance, finance and investment companies, media companies and consultants.

The MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Visit the MIC at www.mic.org.

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