Sponsorship Opportunities for Silicon Valley Reinvents the Wheel

Presented by

Monday, October 9th, 2017

WAJ and Autotech Council join forces for an event in the epicenter of innovation that will bring together thought leaders from the auto and tech worlds to discuss not only the future of cars but also how technology is transforming transportation. Silicon Valley Reinvents the Wheel (SVRtW) will feature engaging discussions on topics ranging from next-generation powertrains and fuels to 21st Century automotive retail, from cutting-edge in-dash connectivity to self-driving technology.

The 3rd Annual SVRtW technology conference is still seeking sponsor participants.  This year’s event will once again take place at the Computer History Museum in Mountain View, CA. It’s the perfect modern venue with award winning architecture, state of the art AV equipment and ample exhibit/demo space.  300+ influential attendees include technology sponsors & Silicon Valley visionaries, automotive, tech and lifestyle media.

SVRtW 2016 SPONSORSHIP OPPORTUNITIES
Event Sponsor  –  $5000 (2 Sponsors)
Supporting Sponsor  –  $2500 (4 Sponsors)
Break Hospitality  –  $500 (3 Sponsors)
Lunch Truck  –  $1500 (3 Sponsors)
Networking Reception  –  $3000
Vehicle Display  –  $900
Interior Display  –  $750

All sponsorship opportunities include logo signage.
SWRItW is an excellent opportunity to provide critical insight into the future of your brand and its automotive technology.

Preliminary SVRtW Event Day Schedule:
9:00am Registration Open Technology Expo and
Vehicle Display & Demos (all day outside)
10:00am-12:00am Welcome / Overview / Presentations (Hahn Auditorium)
12:00pm-2:00am Local Gourmet Lunch Trucks / Technology Expo / Vehicle Display & Demos
1:00pm-5:00pm Autotech Science Fair (Grand Hall)
2:00pm-3:30pm Presentations / Panel Discussions / Key-note
3:30pm-4:00pm Networking Break
4:00pm-5:30pm Presentations / Panel Discussions / Key-note
5:30pm-7:00pm Networking Reception

FOR ADDITIONAL INFORMATION:
Charlie Vogelheim, WAJ Programs
Programs@WAJ.ORG

2017 Silicon Valley Reinvents the Wheel

Registration is Now Open
Monday, October 9th, 2017 Computer History Museum Mountain, View

Presented by

   

How Technology Is Transforming the Automobile Autonomous Driving, Connectivity and Ownership Experience.

WAJ joins forces with the Autotech Council for an event in the epicenter of innovation that will bring together thought leaders from the auto and tech worlds to examine not only the future of cars but also how technology is transforming transportation. The event will feature engaging discussions on topics including next-generation powertrains and fuels, 21st Century automotive ownership, HMI, deep learning, connected and self-driving technology.

Additionally, there will be cutting edge vehicle and product demonstrations from automakers, their technology suppliers, and visionaries from Silicon Valley. The program includes lunch served by the finest in Silicon Valley Gourmet Food Trucks. 

Who: Western Automotive Journalists (WAJ) and The Autotech Council
When: Monday, October 9th, 2017 10 am
Where: Computer History Museum, Mountain View, CA
Participants: 300+ influential attendees including OEMs, suppliers, developers, startups, investors, educators, recruiters and journalists
Journalists: WAJ automotive journalists along with tech, lifestyle and local media.
Vehicle Demo: 20+ vehicles displaying the latest current technology available.
Auto Tech Science Fair: Up to 40 displays of current and future technologies.

Sponsorship, speaking, and demonstration opportunities are available for this important technology event.  

If you have questions or comments about SVRItW, Email Charlie Vogelheim, WAJ VP of Programs, you can also text or call at (949) 929-0716.

Register HERE

 

2017 WAJ Media Days Member Articles

 

 

The Auto Channel – Jon Rosner
Filling up with Premium Fuel Electrons, PG&E and the Next Generation of Energy and Vehicles. READ MORE 
Why G-Vectoring In The Mazda CX-5 Is So Cool.  READ MORE

Seeking Alpha – Anton Wahlman
Anton Wahlman reviews automobiles and other technology products, as well as analyzes the automotive and technology industries. Anton represented Seeking Alpha at Media Days this year and wrote several stories on the vehicles there.  READ MORE

CLEAN FLEET REPORTS – Michael Coates

WAJ Media Day Offers Preview of Upcoming Test Drives
Once a year a group of automotive journalists including Clean Fleet Report gathers on the Monterey Peninsula to drive a selection of the latest models available. This year we had the opportunity to sample a variety of vehicles, with First Drive stories scheduled to appear in the near future. READ MORE

First Drive: 2017 Chrysler Pacifica Hybrid
Buy It Because It’s a Great Minivan; Love It Because It Plugs In
Chrysler invented the minivan back in the Eighties and it’s been a mainstay in the market until recently, when car-based crossovers added a third row of seating, bumped up their styling and fuel economy. The one-box design of the minivan has always been the height of functionality, but that was pretty much all it had to offer. The 2017 Chrysler Pacifica Hybrid is the serious challenge to the new status quo—a strong attempt by Chrysler to retake the high ground with a new approach to the category. READ MORE

Mazda Keeps Upping the Ante in its Most Popular Car 
Mazda is a little auto company, but it’s got an oversize presence among those who value driving for pleasure and appreciate engineering that backs up that pleasure. We had a chance to do a brief drive of revamped 2017 Mazda CX-5. READ MORE

TIREKICKER – Mike Hagerty
The 2017 Jaguar XE35t AWD
Normally, the cars you read about here at TireKicker are loaned to us by the press fleets of the various manufacturers for several days. Seven is typical. Occasionally, we’ll get a longer period of time, and sometimes it’ll only be three or four days. Our “30 Minutes With” series are cars that we spent half an hour behind the wheel of during the just-concluded Western Automotive Journalists Media Days in Monterey, California. READ MORE

The 2017 Mercedes-Benz GLA 250 4MATIC 
While Mercedes builds some of the best cars in the world, I’ve always been underwhelmed by their least-expensive cars. It costs money to build a car to a standard, and that’s why E-Classes and S-Classes cost what they do. The first ML SUV was built to a price, and it showed. The most egregious example was the GLA 250’s most direct ancestor, the 2001-2005 C230 Coupe. Car and Driver was as kind as it could be at the time, but if you read between the lines, you can see that Frank Markus had to really, really try. READ MORE

The 2017 BMW 540i  
The knock on BMW is that it has somehow lost its Ultimate Driving Machine mojo, that it’s become too soft, and that its expansion into pretty much every segment of the automotive marketplace has robbed its core products of their passion. Bull. READ MORE

The 2017 Lexus IS 200t F SPORT
The IS has been around a few years in both IS 250 and IS 350 guise. So what’s the 200t about? Well, it replaces the 250 (and the 350 is now the 300), replacing the 204-horsepower 2.5-liter V6, which, like all Lexus engines was creamy smooth, but which was a bit down on power compared to the competition, with a turbocharged 2.0-liter four. READ MORE

The 2017 Dodge Charger Daytona 392 
There is nothing subtle about the Dodge Charger Daytona 392. It is, pure and simply, a muscle car in this new Platinum Age of same, an era in which the cars are not only faster than the muscle cars of the 1960s and 1970s, but do more than run in a straight line. They handle. They stop. READ MORE

The 2017 Jaguar F-Type SVR 
The 2017 Jaguar F-Type SVR is, without a doubt, the highest-grade machinery I drove all that day. Make that all this year. Possibly all this decade. The first clue came when I made the right turn onto Carmel Valley Road when leaving the Quail en route to Mazda Raceway Laguna Seca. I gave it about one-third throttle and immediately and literally held onto my hat…which I then tucked between the driver’s seat and the console for safekeeping. READ MORE

The 2018 Jaguar F-Pace S 
My question about the F-Pace S wasn’t whether a company like Jaguar could build a satisfying SUV…that question’s been answered in spades by Porsche, Audi, Bentley and other luxury/performance manufacturers who’ve done it, and are prospering as a result. READ MORE

The 2017 Toyota Mirai
The Mirai (Japanese for “future”) is a different kind of high-grade machinery from what I’d been driving. It’s a hydrogen fuel cell car. The idea being to take an element of nature and use it to power a vehicle, with water vapor being the only tailpipe emission. True green car enthusiasts will tell you that this is what makes the most sense, as hybrids use some fossil fuels, and electric vehicles require a charge that comes from existing power plants, some of which…burn fossil fuels. READ MORE

The 2017 Dodge Challenger T/A 392 
The 2017 Dodge Challenger T/A 392 is only three rungs down from the top of the Dodge Challenger hierarchy. Above it, the SRT 392 with the same 485-horsepower 6.4-liter Hemi, but with configurable drive modes, the Hellcat, with a supercharged 6.4-liter Hemi making what until recently was considered an insane 707 horsepower, and the soon-to-be released (or is that unleashed?) Demon with 808 horsepower. READ MORE

The 2017 Infiniti Q60 Red Sport 400
To look at it, you might think this was just a garden-variety Q60 (they start at $38,950 for a model with a 208-horsepower turbo four) with some aggressive looking wheels and black accents in the right places, but no….this is a very special Q60. The Red Sport 400 is the top-of-the-line, with a 400-horsepower twin-turbo 3-liter six.  READ MORE

 

Mazda: All Racing News Is Local

Word went out in late December that Dean Case of Mazda Motorsports would be hosting a Media Lunch at the Silicon Valley Auto Show in San Jose on Thursday January 5th to present the idea that there is a “local story” everywhere Mazda owners race their cars. The Auto Show features two Bay Area Mazda Racers that reinforce that premise. Mark Drennan, “the guy you don’t want to see in your rear view mirror” and Telo Stewart, Owner, World Speed Motorsports. The Sonoma-based World Speed team is known for putting Mazda drivetrains in just about anything and making them competitive.

As Barry Toepke, Maestro of the Monterey Reunion and Brad Littlefield new public relations Manager for Mazda Raceway Laguna Seca were expected to be in attendance, there was a chance that we might learn the latest status in the ongoing challenge for the operation of Mazda Raceway Laguna Seca.

Dean Case, started the introductions by letting his audience of about two dozen journalists know that Mazda owners race their cars in 46 of the 50 states and, with his usual wry smile, that he was interested in seeing what could be done about the missing four. With a miniscule 2% market share on the road, 55% of ALL Sports Car Club of America (SCCA) entries are either Spec Mazda or Mazda-powered, with the Mazda Teen Challenge being one of the most fiercely competitive classes in racing. Dean admitted that Mazda sold millions in racing parts in 2016 and that Mazda had poured $1 million into payouts for club racing level prize money.

It was really interesting to learn that the engine in the World Speed Mazda Formula Cars were standard MZR production engines with zero internal changes. Only a changed ECU, exhaust and intake yield maximum performance with maximum longevity for a dependable 200 horsepower in the sealed engines assembled by famed builder Hasselgren Engineering of Berkeley. These engines typically go 3,000 miles compared to the significantly more costly Formula Atlantic engines that are anticipated to go 2,000 miles between rebuilds. One MRZ, Dean said, had still not been cracked open with 11,000 racing miles clocked on it.

Dean added a funny story about some consternation concerning a scion of the famed Brabham family being sent out in a car, winning eight races and a championship, only to be informed after the fact that he had been given a car with a used engine! Speaking of the Teen Mazda Challenge Dean stated: “We want the series that we support to be affordable. We encourage our drivers to put advertisements for non-profits on their cars.” He suggested Mazda racers race with passion and support their passions. Dean talked about Mazda support of the SPCA for Monterey County, Project Yellow Light, and mentioned that Mazda racer Sarah Montgomery was working with Lemons of Love.

We heard from Telo about Mazda-powered Formula Cars, the Mazda Challenge Race and the Mazda Road to Indy, setting up farm teams and several levels of competition to create a feeder series for American race car drivers who dream of Indy.

Barry Toepke introduced Brad Littlefield, the new PR Manager for Mazda Raceway Laguna Seca, and spoke about the 60th Anniversary/Diamond Jubilee of Mazda Raceway Laguna Seca (which was opened in 1957). We also got to meet Mark Drennan a 50-year-old rookie who lead six races and won two in 2016. We also met Marissa Borjon, the new Mazda Western Regional PR person.

Dean kept us on schedule with a light-hearted touch and gave us a tour and walk-around of the Mazda booth and two race vehicles on display after the lunch. It was a great event, well-attended and what is probably the first of what might turn into a Mazda roadshow that will criss-cross the country shining a bright light on Mazda’s amazing footprint in the American racing scene.

2016 SVRtW

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How Technology is Transforming the Automobile; Including Autonomous Driving, Connectivity and Ownership.

WAJ joins forces with the Autotech Council for an event at the epicenter of innovation in Silicon Valley that will bring together thought leaders from the auto and tech worlds to examine not only the future of cars, but also how technology is transforming transportation. The event will feature engaging discussions on topics ranging from next-generation powertrains and fuels to 21st Century automotive retail, from cutting-edge in-dash connectivity to self-driving technology. Additionally, there will be advanced vehicle and product demonstrations from automakers, technology suppliers and visionaries from Silicon Valley.Display-&-Truck2w

Who: Western Automotive Journalists (WAJ) and The Autotech Council
When: Monday, October 10th, 2016, 9 a.m. to 5:30 p.m.
Where: Computer History Museum, Mountain View, CA
Participants: 300+ influential attendees including OEMs, suppliers, developers, startups, investors, educators and recruiters.
Journalists: WAJ automotive journalists along with tech, lifestyle and local media.
Vehicle Demo: Vehicles displaying the latest current technology available.

Agenda
Technology Expo / Vehicle Display (all day)
Morning
9:00am Registration Open
10:00am – Welcome / Update- Charlie Vogelheim – Motor Trend Audio,  Brian Douglas – President Western Automotive Journalists
10:05am – Intelligent Mobility- Veerender Kaul – Frost & Sullivan
10:25am – Tech Utilization- Anton Wahlman, Moderator
Panelists:

  • Autonomous Stuff – Wolfgang Juchmann
  • atieva UV – Jared Strawderman
  • Motivo – Praveen Penmetetsa

10:55am – Autonomous Track Day-Joshua Schachter – Founder, Self Racing Cars
11:15am – 4 Technology Starups –Moderator: Liz Kerton Autotech Council

  • UICO – Ryan Humphreys
  • Peloton – Steve Boyd
  • Caruma Technologies – Chris Carson
  • Zentri – Sanjay Kalyansundaram

12:00pm -2:00pm Gourmet Lunch Trucks
•Technology Expo / Vehicle Display
•Autotech Council Science Fair 1:00~5:00

Afternoon
2:00pm – Cars, Robots, Creators – Paul Saffo – Chair, Future Studies, Singularity University
2:20pm – Audience Q&A
2:25pm – Disruptive Services – Brian Douglas, Moderator
Panelists:

  • Insurance CSAA – Stephen Brockman
  • Bauer Transportation – Martin Sances
  • Flywheel – Percy Rajani

2:55pm – Hosted Conversations Charlie Vogelheim
                  Education – San Jose State Prof. Fred Barez PhD
3:05pm – GEOHOT – Comma
3:25pm – Audience Q&A
3:30pm – 4:00pm Networking Break
4:00pm – Cybersecurity – Myles Kitchen – Visual Threat
4:20pm –Regulatory Challenges  Former CAL Air Resources Chair  – Dr. Robert Sawyer
4:40pm – A.I. Cars – Danny Shapiro, Sr. Dir Automotive – NVIDIA
5:00pm – Car Company Innovations

  • Ford Reaserch and Inovation Center Palo Alto – Dragos Maciuca
  • Nissan Research Center Silicon Valley – Melissa Cefkin

5:30pm – 7:00pm Velodyne LiDAR & GENTRY Magazine Reception and Networking

Full-Room-w

 

 

 

 

autotechsciencefailrAutotech Council Science Fair: 30 Science Fair type projects and hands-on technology displays from companies pushing the cutting edge of automotive innovation. Demos and companies the 2016 Autotech Council Science Fair are listed on the Autotech Council website.

Purchase your Tickets HERE

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WAJ now accepts all major credit cards and PayPal online for all events.

Simply click on the Pay Now button.
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paypal-Creditcard-paymentIf you wish to pay with PayPal, simply log into your PayPal account in the top screen.  If you wish to pay by debit or credit card, (WAJ accepts, MasterCard, Visa, American Express, Discover, and Bank Debit cards), click on the “Pay with a debit or credit card, or PayPal credit.”  It’s that simple, safe and secure.

Of course you can still pay by check at the door.  Just click on the “Pay by Check or at the Door” button.

Dept. of Interior Bonneville Salt Flats Fairy Tale

245fffdb-b31c-45f5-9b3a-720d5cd056adFOR RELEASE May 10, 2016
Contact: Louise Ann Noeth | 805.312.0893 – C.S.T. | lsl458mph@att.net

Americans were treated to a “fairy tale” May 4th when the Department of the Interior staff posted this link that features a captioned photo more appropriate for the Brothers Grimm than the stewards of the nations public lands.

Joseph Gruber’s photo depicts the Bonneville Salt Flats at twilight with a magnificent sky of star trails, but the surface is not the glistening white salt playa that has captivated the eye for more than 10,000 years. Instead, anemic muddy beige gypsum greets the eye. However, it is the caption that makes recreational users shake their head in disbelief:
Star trails above the Bonneville Salt Flats in Utah almost look like a tunnel into hyperspace. These salt flats are made of approximately 90 percent common table salt, weighing millions of tons. The crust is up to 5 feet thick near the center of this unbelievable landscape that stretches over 46 square miles – just slightly smaller than the size of San Francisco. It’s the perfect way to celebrate #MayThe4thBeWithYou!

Fairy Tale #1: Constant, uninterrupted potash mining of the Bonneville Salt Flats (BSF) robbed the natural wonder of its thickness decades ago. There has not been five (5) INCHES, let alone five FEET of salt crust, since 1988 when a US Geological Survey made measurements of the shifting salt surface.

Fairy Tale #2: Depending on which assay results one prefers, the chemical make-up of the salt is NOT 90% NaCl (salt) but has ALWAYS been 98-99% salt.

Fairy Tale #3: It has been DECADES since recreational users have seen 46 square miles of salt. The actual usable surface is less than 20 square miles.

This, despite the BLM designating the International Speedway an “Areas of Critical Environmental Concern” many years ago which has brought little relief to the withering salt crust playa while providing a steady stream of revenue to Kaiser Chemical followed by Reilly industries and now Intrepid Potash, Inc.

In 1997, a voluntary salt lay-down project was begun to return salt brine to the Bonneville Salt Flats International Speedway located North of Interstate 80 and listed on the National Register of Historic Places – waste product from the potash mining that has collected HUNDREDS of MILLIONS of tons on the South side of the highway.

Once a promising source of ecological remediation, the current mining company, Intrepid Potash, has never equaled the test program restorative levels witnessed in 2001 when Don Vesco set the current World Land Speed Record of 458MPH driving on an 11-mile race course – the last time such length was observed.

Why must it be such a quixotic quest to get attention of our national leadership for corrective action? Digging into how this happened, we found that the DOI staffer lifted copy off the BLM website.

157239a1-05bb-4219-8a22-5124a26d548eThe racing community is working closely with the BLM to pursue a comprehensive restoration program. Part of that effort will require the BLM to update information shared with the public to reflect the current conditions of the BSF. We look forward to having five feet of salt crust so that this is no longer a fairy tale but once again a fabulous raceway.

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