2018 Silicon Valley Reinvents the Wheel Recap

2018 Recap
A Review by Steve Schaefer

On Monday, October 1, the Western Automotive Journalists and the Autotech Council met at the Computer History Museum in Mountain View, California for their annual high-tech automotive event. The all-day program featured more than a dozen interesting speakers, the Autotech Council Science Fair, and some outdoor displays during the tasty lunch. Continue reading

2018 Silicon Valley Reinvents the Wheel

Registration is Closed for this Event
Monday, October 1st, 2018
Computer History Museum
Mountain View, CA

Presented by
   
Register now for 2018 SVRtW

WAJ joins forces with the Autotech Council for an event at the epicenter of innovation in Silicon Valley that will bring together thought leaders from the auto and tech worlds to examine not only the future of cars, but also how technology is transforming transportation. The event will feature engaging discussions on topics ranging from next-generation powertrains and fuels to 21st Century automotive retail, from cutting-edge in-dash connectivity to self-driving technology.  Additionally, there will be cutting edge vehicle and product demonstrations from automakers, their technology suppliers, and visionaries from Silicon Valley. The program includes lunch served by the finest in Silicon Valley Gourmet Food Trucks. 

Who: Western Automotive Journalists (WAJ) and The Autotech Council
When: Monday, October 1st, 2018 10 am
Where: Computer History Museum, Mountain View, CA
Participants: 300+ influential attendees including OEMs, suppliers, developers, startups, investors, educators, recruiters and journalists
Journalists: WAJ automotive journalists along with tech,
lifestyle and local media.

Vehicle Demo: Prototype and production vehicles displaying the latest technologies.
Autotech Science Fair: displays of current and future technologies

Current Agenda*
Morning Session: 10am – 12:00pm
Welcome and Update: Charlie Vogelheim
ACES 2018 and Beyond
Sven Beiker, Silicon Valley Mobility
Reinventing the Wheel: Marcus Hays Chairman, CEO & Co-founder, Orbis Wheels
Lucid – The Fast & the Funded: Peter Rawlinson, CTO LUCID Motors
Education and Standards: SAE International, John Tintinalli, Global Product Executive
Technology Startups:  Derek Kerton, Autotech Council

LUNCH: 12:00pm – 2:00pm
Gourmet Lunch Trucks and Vehicle Display
Autotech Science Fair in Grand Hall until 4:00

Afternoon Session: 2:00pm – 5:30pm
Ford Labs: Dragos Maciuca, Executive Director, Ford Research & Innovation Center
The Connected Car: Powell Kinney, Toyota Connected
Photorealistic Simulation: Danny Shapiro, NVIDIA

Making Sense of the Sensor & Applying Biomimicry to Vehicle    Autonomy: AEye, James Doty, MD,  Blair LaCorte
Thermal Vision Sensor Advances: Seek Thermal, Tim LeBeau
Cybersecurity: Dan Sahar VP Products, Upstream Security
Innovation, New Products: Comma.ai, George Hotz
Mobility: Mollie D’Agostino, UC Davis-3 Revolutions
Autonomous Racing: Joshua Schachter, Self Racing Cars

Reception 5:30pm – 7:00pm
*Subject to change

SVRtW kicks off with ACES 2018 and Beyond by Sven Beiker. Sven is the Founder of Silicon Valley Mobility, and has recently returned to a teaching role at Stanford, after his stint at McKinsey & Company.

Peter Rawlinson, CTO of Lucid Motors will be discussing their efforts in building a new automobile company from the ground up.

Dragos Maciuca, the Executive Technical Director of Ford’s Palo Alto Research and Innovation Center, develops and manages the strategy for Ford in Silicon Valley. His project portfolio includes autonomous vehicles, connectivity, mobility, UX and data analytics. Dragos also provides advice to startups, incubators and VCs. He has a PhD in engineering and an MBA with focus on Finance and Corporate Strategy. His background includes experience at Nissan BMW, Lockheed Martin and Apple.

Powell Kinney, CPO of Toyota Connected will be discussing their efforts with the connected car. As the global technology strategy business unit for Toyota, Toyota Connected is reinventing the way people think about mobility through the use of advanced technology and predictive intelligence.

John Tintinalli, Global Product Executive of SAE International, will explain his mission to expand SAE International’s delivery of knowledge based solutions to further the evolution of mobility. His initiatives include automated/autonomous vehicles and V2X connectivity, testing & simulation, vehicle electronics, AI & computing, advanced powertrain, accident reconstruction & crash research, advanced manufacturing, vehicle cybersecurity, and material light-weighting.

Marcus Hays,Chairman, CEO & Co-founder of Orbis Wheels is literally reinventing the wheel with their Ring-Drive electric motor wheel system. He will be discussing Orbis’s advances in this exciting technology.

NVIDIA has developed AI technology that is being used by automakers to train deep neural networks in the data center, and then run them inside an autonomous vehicle. However, how do you effectively test and validate the AV hardware and software stack? Danny Shapiro will delve into how NVIDIA is now enabling the use of photorealistic simulation to drive millions of miles in VR, ensuring these complex hardware and software systems are safe before they are put on our roads.

George Hotz is back and will be revealing an all new comma.ai product. George and Comma.ai are well known for the pushing the boundaries of autonomous development in the spirit of Silicon Valley entrepreneur individualism

James Doty, MD, of AEye is a clinical professor in the Department of Neurosurgery at Stanford University School of Medicine. He is also the founder and director of the Center for Compassion and Altruism Research and Education at Stanford University of which His Holiness the Dalai Lama is the founding benefactor. He works with scientists from a number of disciplines examining the neural bases for compassion and altruism. He holds multiple patents and is the former CEO of Accuray.

Our distinct venue encompasses a large vehicle display area, and our event partner, the Autotech Council, will host an unplugged Science Fair featuring over 40 emerging companies displaying their tech eye candy. If you’re interested in automotive tech, be there or be square.

Be sure to check out the outdoor Vehicle and Technology displays with the latest offerings from RAM, Ford, Toyota, Phantom, Eyeris and more.

Sponsorship, speaking, and demonstration opportunities are available for this important technology event.

Contact:
Charlie Vogelheim, WAJ President, (949) 929-0716.

Register for 2018 SVRtW

WAJ Member Meeting at NVIDIA

WAJ Meeting and NVIDIA Headquarters Tour
Tuesday, May 29, 2018 6PM to 8PM

NVIDIA, the Silicon Valley company that’s famous for its graphics processing leadership, mobile computing, artificial intelligence and supercomputing is a leader in autonomous driving. WAJ journalist members are invited to meet at 6 PM, May 29that NVIDIA’s remarkable $370-million Santa Clara headquarters for a tour and presentation from the company’s automotive team. Gourmet Pizza and beverages from the on-site caterer will be provided.

Directions to NVIDIA’s Headquarters.

Registration

*First Name:

*Last Name:

*Title

*Primary Media Outlet:

*Email:

2018 WAJ Media Days


WAJ’s 26th Annual Media Days Another Success, Despite a Bit of Weather!

Our 2018 Media Days had a few challenges this year including calendar timing and a bit of light precipitation the first driving day, but the sun returned at Laguna Seca for track evaluation and the venerable event was another hit for journalists and automakers. Continue reading

Sponsorship Opportunities for Silicon Valley Reinvents the Wheel

Presented by

Monday, October 1st, 2018

WAJ and Autotech Council join forces for an event in the epicenter of innovation that will bring together thought leaders from the auto and tech worlds to discuss not only the future of cars but also how technology is transforming transportation. Silicon Valley Reinvents the Wheel (SVRtW) will feature engaging discussions on topics ranging from next-generation powertrains and fuels to 21st Century automotive retail, from cutting-edge in-dash connectivity to self-driving technology.

The 10th Annual SVRtW technology conference is still seeking sponsor participants.  This year’s event will once again take place at the Computer History Museum in Mountain View, CA. It’s the perfect modern venue with award winning architecture, state of the art AV equipment and ample exhibit/demo space.  300+ influential attendees include technology sponsors & Silicon Valley visionaries, automotive, tech and lifestyle media.

SVRtW 2018 SPONSORSHIP OPPORTUNITIES
Event Sponsor  –  $5000 (2 Sponsors)
Supporting Sponsor  –  $2500 (4 Sponsors)
Break Hospitality  –  $500 (3 Sponsors)
Lunch Truck  –  $1500 (3 Sponsors)
Networking Reception  –  $3000
Vehicle Display  –  $900
Interior Display  –  $750

All sponsorship opportunities include logo signage.
SWRItW is an excellent opportunity to provide critical insight into the future of your brand and its automotive technology.

Preliminary SVRtW Event Day Schedule:
9:00am Registration Open Technology Expo and
Vehicle Display & Demos (all day outside)
10:00am-12:00am Welcome / Overview / Presentations (Hahn Auditorium)
12:00pm-2:00am Local Gourmet Lunch Trucks / Technology Expo / Vehicle Display & Demos
1:00pm-5:00pm Autotech Science Fair (Grand Hall)
2:00pm-3:30pm Presentations / Panel Discussions / Key-note
3:30pm-4:00pm Networking Break
4:00pm-5:30pm Presentations / Panel Discussions / Key-note
5:30pm-7:00pm Networking Reception

FOR ADDITIONAL INFORMATION:
Charlie Vogelheim, WAJ President
President@WAJ.ORG

2017 Silicon Valley Reinvents the Wheel

Registration is Now Open
Monday, October 9th, 2017 Computer History Museum Mountain, View

Presented by

   

Click here to Register

Additionally, there will be cutting edge vehicle and product demonstrations from automakers, their technology suppliers, and visionaries from Silicon Valley. The program includes lunch served by the finest in Silicon Valley Gourmet Food Trucks. 

Who: Western Automotive Journalists (WAJ) and The Autotech Council
When: Monday, October 9th, 2017 10 am
Where: Computer History Museum, Mountain View, CA
Participants: 300+ influential attendees including OEMs, suppliers, developers, startups, investors, educators, recruiters and journalists
Journalists: WAJ automotive journalists along with tech, lifestyle and local media.
Vehicle Demo: 20+ vehicles displaying the latest current technology available.
Auto Tech Science Fair: Up to 40 displays of current and future technologies.

Current Agenda
10am – 6:00pm
Morning Session:
Welcome and Update: Brian Cooley – CNET
Automotive Technology Overview:
Sven Beiker – Silicon Valley Mobility & Stanford Grad School
ElectrificationLucid Motors, ITA, ChargePoint
Innovation at Work:
Wolfgang Buchmann – Autonomous Stuff, Praxen Penmetsa – Motivo EngineeringMike Harrigan – ProspectSV 

Technology Startups: Liz Kerton, Autotech Council
LUNCH: Gourmet Lunch Trucks and Vehicle Display parking lot
AutoTech Science Fair in Grand Hall until 4:00
KEYNOTE: The Mobility Future: Danny Stillion, Partner, IDEO
Sharing your Ride: Mark Thomas – Ridecell,
Akshay Jaising – Maven
University Programs: Lew Fulton – UC Davis,                                  Ian Lane – Carnegie Mellon, Antonio Borja – Academy of Art
Regulatory Perspective: Director Malcolm DoughertyCALTRANS, Joshuah Mello – City of Palo Alto
Using All Your Sensors: Maha Achour – MetaWave, 
Blair LaCorte – AEye, John Eggret – Velodyne

Silicon on the Move: Patti Robb – Intel,  Dirk Remde – Continental, Jada Tapley – Delphi
OEM Lab Panel: Ford, Toyota, KIA
And other exciting presentations by industry experts 

Sponsorship, speaking, and demonstration opportunities are available for this important technology event.

If you have questions or comments about SVRItW, Email Charlie Vogelheim, WAJ VP of Programs, you can also text or call at (949) 929-0716.
Click Here to Register Today

Mazda: All Racing News Is Local

Word went out in late December that Dean Case of Mazda Motorsports would be hosting a Media Lunch at the Silicon Valley Auto Show in San Jose on Thursday January 5th to present the idea that there is a “local story” everywhere Mazda owners race their cars. The Auto Show features two Bay Area Mazda Racers that reinforce that premise. Mark Drennan, “the guy you don’t want to see in your rear view mirror” and Telo Stewart, Owner, World Speed Motorsports. The Sonoma-based World Speed team is known for putting Mazda drivetrains in just about anything and making them competitive.

As Barry Toepke, Maestro of the Monterey Reunion and Brad Littlefield new public relations Manager for Mazda Raceway Laguna Seca were expected to be in attendance, there was a chance that we might learn the latest status in the ongoing challenge for the operation of Mazda Raceway Laguna Seca.

Dean Case, started the introductions by letting his audience of about two dozen journalists know that Mazda owners race their cars in 46 of the 50 states and, with his usual wry smile, that he was interested in seeing what could be done about the missing four. With a miniscule 2% market share on the road, 55% of ALL Sports Car Club of America (SCCA) entries are either Spec Mazda or Mazda-powered, with the Mazda Teen Challenge being one of the most fiercely competitive classes in racing. Dean admitted that Mazda sold millions in racing parts in 2016 and that Mazda had poured $1 million into payouts for club racing level prize money.

It was really interesting to learn that the engine in the World Speed Mazda Formula Cars were standard MZR production engines with zero internal changes. Only a changed ECU, exhaust and intake yield maximum performance with maximum longevity for a dependable 200 horsepower in the sealed engines assembled by famed builder Hasselgren Engineering of Berkeley. These engines typically go 3,000 miles compared to the significantly more costly Formula Atlantic engines that are anticipated to go 2,000 miles between rebuilds. One MRZ, Dean said, had still not been cracked open with 11,000 racing miles clocked on it.

Dean added a funny story about some consternation concerning a scion of the famed Brabham family being sent out in a car, winning eight races and a championship, only to be informed after the fact that he had been given a car with a used engine! Speaking of the Teen Mazda Challenge Dean stated: “We want the series that we support to be affordable. We encourage our drivers to put advertisements for non-profits on their cars.” He suggested Mazda racers race with passion and support their passions. Dean talked about Mazda support of the SPCA for Monterey County, Project Yellow Light, and mentioned that Mazda racer Sarah Montgomery was working with Lemons of Love.

We heard from Telo about Mazda-powered Formula Cars, the Mazda Challenge Race and the Mazda Road to Indy, setting up farm teams and several levels of competition to create a feeder series for American race car drivers who dream of Indy.

Barry Toepke introduced Brad Littlefield, the new PR Manager for Mazda Raceway Laguna Seca, and spoke about the 60th Anniversary/Diamond Jubilee of Mazda Raceway Laguna Seca (which was opened in 1957). We also got to meet Mark Drennan a 50-year-old rookie who lead six races and won two in 2016. We also met Marissa Borjon, the new Mazda Western Regional PR person.

Dean kept us on schedule with a light-hearted touch and gave us a tour and walk-around of the Mazda booth and two race vehicles on display after the lunch. It was a great event, well-attended and what is probably the first of what might turn into a Mazda roadshow that will criss-cross the country shining a bright light on Mazda’s amazing footprint in the American racing scene.

2016 SVRtW

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How Technology is Transforming the Automobile; Including Autonomous Driving, Connectivity and Ownership.

WAJ joins forces with the Autotech Council for an event at the epicenter of innovation in Silicon Valley that will bring together thought leaders from the auto and tech worlds to examine not only the future of cars, but also how technology is transforming transportation. The event will feature engaging discussions on topics ranging from next-generation powertrains and fuels to 21st Century automotive retail, from cutting-edge in-dash connectivity to self-driving technology. Additionally, there will be advanced vehicle and product demonstrations from automakers, technology suppliers and visionaries from Silicon Valley. Continue reading

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WAJ now accepts all major credit cards and PayPal online for all events.

Simply click on the Pay Now button.
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paypal-Creditcard-paymentIf you wish to pay with PayPal, simply log into your PayPal account in the top screen.  If you wish to pay by debit or credit card, (WAJ accepts, MasterCard, Visa, American Express, Discover, and Bank Debit cards), click on the “Pay with a debit or credit card, or PayPal credit.”  It’s that simple, safe and secure.

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