Pulitzer Prize-Winning Journalist Paul Ingrassia

Thursday, May 24th
Basque Cultural Center

6:00 PM Dinner
7:00 PM WAJ Meeting
7:30 PM Featured Speaker: Pulitzer Prize winning author Paul Ingrassia
Subject: His new book “ENGINES OF CHANGE: A History of the American Dream in Fifteen Cars”

A Pulitzer Prize-winning journalist who has chronicled the auto industry for more than 25 years, and the current deputy editor-in-chief of Reuters, Paul Ingrassia traces the cultural evolution of America through 15 cars that helped define a nation: DeLorean’s Corvette, the VW Beetle, the Chevy Corvair, Robert McNamara and Lee Iacocca’s Mustang, the Pontiac GTO, Honda’s Accord, the BMW 3 Series, and the Jeep, among others. ENGINES OF CHANGE details the rise of American manufacturing, the suburbanization of the country, the birth of the Hippy and the Yuppy, the emancipation of women and the unintended consequences of trial lawyers, energy crises, and pollution.

 

Erich Merkle on the Future of Ford

Tuesday, July 17, 2012

Basque Cultural Center
599 Railroad Ave

South San Francisco, CA 94080

Since Alan Mulally took charge Ford, has been on a tear, producing well-received products one after another. Take a peek behind the curtain and meet one of the chief strategists/architects who helped Ford gain the momentum it has today. And, have the opportunity to learn about what direction he thinks Ford might take in what could be a tumultuous market.  What does Ford have up its sleeve next?

Erich Merkle, top US Sales Analyst for Ford, was awarded the Society of Automotive Analysts (SAA) most accurate North American Light Vehicle Production Forecast in 2004 and in 2007. Erich has become Ford’s point person for analyzing auto industry trends, demographics, and vehicle design reviews, as it relates to the rapidly changing automotive landscape. Erich has been the Practice Leader – Automotive and Economic Analysis, Crowe Horwath LLP, Vice President of Forecasting IRN Inc.