SiliconValley Reinvents the Wheel

October 5th, 2015

at the Computer History Museum in Mountain View

200x200 churchill_club
Western Automotive Journalists is pleased to join forces with The AutoTech Council and  The Churchill Club for an event in the epicenter of innovation that will bring together thought leaders from the auto and tech worlds to discuss not only the future of cars, but also how technology is transforming transportation. Silicon Valley Reinvents the Wheel (SVRtW) will feature engaging discussions on topics ranging from next-generation powertrains and fuels to 21st Century automotive retail, from cutting-edge in-dash connectivity to self-driving technology.

The 2nd Annual SVRtW technology conference will take place at the Computer History Museum in Mountain View. Technology sponsors, Silicon Valley visionaries, automotive, tech and lifestyle media will be in attendance.

Topics will include:
• Android Auto & Apple CarPlay
• Autonomous Design
• Sound Technology
• Connectivity
• Consumer electronics
• Cybersecurity
• Deep Learning
• Top Local Startups
• Zero Emission Realities

Presenters will include:
• Kia
• GM OnStar
• Jaguar/Land Rover
• Nissan
• Bose Corporation
• Harman International
• Alpine
• California Air Resources Board
• MG Consulting
• Stanford University
• Santa Clara University
• San Francisco Academy of Art
• Honda Silicon Valley
• GM Advanced Technology Silicon Valley
• Delphi
• Daimler Research
• Frost & Sullivan
• Google

SVRtW 2015 Event Day Schedule: 
9:00am Registration Open
Technology Expo / Vehicle Display (all day)
10:00am – Welcome / Update
Brian Cooley, Editor at Large – CNET
10:10am – Research Overview
Veerender Kaul – Frost & Sullivan
10:20am – Technology Startups Rapid-Fire Segment
Moderator: Liz Kerton – AutoTech Council
Manish Punjabi, Founder/CEO – BitKar, Inc.
Joel Holland, Founder/CEO – BlckCar, Inc.
Dmitry Borisov, Founder/CTO – GROM Audio
Randy Friedman, CEO – PlaceLogic
11:00am – Infotainment/Connectivity
Henry Bezih, Chief Technology Strategist – Kia
Dan Kinney, Dir Ecosystyem Engineering – GM
Matt Jones, Future Infotainment Director – Jaguar/Land Rover
11:30am – Sound Technology
John Howell, Dir of Product & Portfolio Management, Bose Corporation
Neil Robb – Techtonic Audio Labs
Jim Walter, Technology Manager – Alpine
12:00pm -2:00pm FCA/NVIDIA Gourmet Lunch Trucks / Technology Expo / Vehicle Display
2:00pm – Zero Emission Mandate
Dr. Alberto Ayala – California Air Resources Board
Dr. Morton Grosser – MG Consulting
2:30pm – Autonomous Vehicles
Dave Ferguson, Robotics and Machine Learning – Google
3:00pm – Artificial Intelligence Ethics
Dr. Chris Gerdes, Prof. Mech. Engineering – Stanford Univiersity
Dr. Shannon Vallor, Assoc. Prof. Philosophy – Santa Clara University
Dr. Jerry Kaplan – Fellow, Center for Legal Informatics – Stanford University
3:30pm – 4:00pm Networking Break
4:00pm – Cybersecurity
James Pooley – Global IP Security/Strategy/Litigation Advisor
4:30pm – Designing Autonomous Vehicles
Antonio Borja, Dir. Industrial Design School – SF Academy of Art
Tom Matano, Assoc. Dir. Industrial Design School – SF Academy of Art
4:40pm – Deep Learning
Danny Shapiro, Sr. Dir Automotive – NVIDIA
5:00pm – Road to Future Cars
Nick Sugimoto, Sr. Program Dir. – Honda Silicon Valley
Dr. Frankie James, Managing Dir. – GM Advanced Technology Silicon Valley
John Absmeier, Director – Delphi
Dr. Maarten Sierhuis, Director of Nissan Research Center Silicon Valley
5:30pm – 6:45pm Chevrolet/SV Magazine Reception and Networking
6:45pm – 7:30pm Keynote: A look into the Future – Eric Larsen, U.S. Research Dir. Mercedes-Benz

Charlie Vogelheim, WAJ Programs