WAJ MEDIA DAY 2019 Recap

WAJ Media Day 2019
A Hit for Journalists and Automakers

By Brian Douglas
Photography by Alex Stack and Maurice Liang

Media Day(s) has been a signature event for WAJ since the organization’s founding 27-years ago when Sears Point Raceway (Sonoma) was the venue for a day of vehicle evaluation focused on track driving. Over the years, race tracks that included Sonoma, Thunder Hill and most recently Laguna Seca hosted our annual event that grew to two days; one on-and-off-road at Quail Lodge
and the next day at Laguna Seca for a mixture of track and road testing.
Continue reading

2019 WAJ Media Day Member Articles


WAJ Media Days is an opportunity to for our members to sample up-close a variety of vehicles from our manufacturer partners in an environment that allows comparison and contrast.  The end-product of course is for our members to produce articles, videos, and stories about these vehicles that make it worthwhile for the manufacturers to participate. Here are some of the stories that have been produced by our members.

PhotovisionOne.com – Maurice Liang
Noted WAJ member Maurice Liang shares some of his photography from #WAJmediaday19.  

TireKicker, KFBK.com – Mike Hagerty
2019 Mercedes AMG E53
2020 Ford Explorer ST
2018 Alfa Romeo Stelvio Quadrifoglio AWD
2019 Range Rover 3.0 Td6 Diesel
2019 Jeep Gladiator Rubicon
2019 Genesis G70 RWD 3.3T Dynamic Edition
2019 Range Rover HSE P400e
2019 Kia Telluride SX
2020 Subaru Outback
2019 Volkswagen Arteon

The Auto Channel – Andrew Frankl
WAJ Media Days In Carmel Valley CA – Tough Duty But Someone Has To Do It

Clean Fleet Report – Michael Coates, John Faulkner
2018 Alfa Romeo Stelvio Quadrifoglio AWD
2020 Acura RDX SH-AWD Advance

Cartrast.com – Satish Kondapavulur
2019 Toyota RAV4
2020 Toyota Corolla
2019 Nissan Altima
2019 Volkswagen Arteon
2019 Genesis G70
2020 Kia Stinger GTS
2020 Jeep Gladiator
2020 Acura RDX
2020 Ford Explorer ST
2020 Kia Telluride
2020 Hyundai Palisade

Family Car Media Group – Keith Turner

Do you have stories, videos, photography or other media that you would like to have showcased at WAJ.ORG?  Send your clips and links to communications@waj.org.

2019 WAJ Media Day Photos

Order by:
« 1 of 7 »

Photos courtesy of:
Alex Stack – Roadfly
Gary Lieber – GJLtron Media
Mike Hagerty – TireKicker

The 27th Annual WAJ Media Days are history, and the story and photos are here. If you have photos, videos, stories or other media about Media Days that you would like to have showcased, send them to COMMUNICATIONS@WAJ.ORG

Valeo April Meeting Recap

Valeo welcomed WAJ to its Mobility Tech Center for our April Members meeting. Valeo, not a household name, is a leading global automotive tech company. Valeo was created nearly 100 years ago has quite a presence worldwide. It is located in 33 countries with sales of $23 billion and 113k employees…40 of whom are based here in Silicon Valley. WAJ members were welcomed by Peter Groth who is the General Manager of the Mobility Tech Center. Peter introduced us to Daniel Benchetrite, North America Powertrain New Mobility Director, and David Hermina, Innovation & Collaboration Research Manager, who took turns with presentation duties. Continue reading

March Member Meeting Recap

Recap of our March Member Meeting At Unity
By Emme Hall, WAJ VP of Events

Our March meeting found us in the Unity offices in downtown San Francisco. Unity produces a real-time 3D development platforms and is mostly known in the video game world. However, the tech is also used by manufacturers like Volkswagen, Toyota, BMW and even niche producers and designers like Pininfarina.

The evening got off to a great start with Unity hosting a pizza and drinks mixer in their kitchen/dining room.  WAJ President, Charlie Vogelheim then kicked off the meeting with a brief update on WAJ, and to remind members that if they hadn’t renewed their membership it was time to do that. Continue reading

2018 Silicon Valley Reinvents the Wheel Recap

2018 Recap
A Review by Steve Schaefer

On Monday, October 1, the Western Automotive Journalists and the Autotech Council met at the Computer History Museum in Mountain View, California for their annual high-tech automotive event. The all-day program featured more than a dozen interesting speakers, the Autotech Council Science Fair, and some outdoor displays during the tasty lunch. Continue reading

Sponsorship Opportunities for Silicon Valley Reinvents the Wheel

Presented by

Monday, October 1st, 2018

WAJ and Autotech Council join forces for an event in the epicenter of innovation that will bring together thought leaders from the auto and tech worlds to discuss not only the future of cars but also how technology is transforming transportation. Silicon Valley Reinvents the Wheel (SVRtW) will feature engaging discussions on topics ranging from next-generation powertrains and fuels to 21st Century automotive retail, from cutting-edge in-dash connectivity to self-driving technology.

The 10th Annual SVRtW technology conference is still seeking sponsor participants.  This year’s event will once again take place at the Computer History Museum in Mountain View, CA. It’s the perfect modern venue with award winning architecture, state of the art AV equipment and ample exhibit/demo space.  300+ influential attendees include technology sponsors & Silicon Valley visionaries, automotive, tech and lifestyle media.

SVRtW 2018 SPONSORSHIP OPPORTUNITIES
Event Sponsor  –  $5000 (2 Sponsors)
Supporting Sponsor  –  $2500 (4 Sponsors)
Break Hospitality  –  $500 (3 Sponsors)
Lunch Truck  –  $1500 (3 Sponsors)
Networking Reception  –  $3000
Vehicle Display  –  $900
Interior Display  –  $750

All sponsorship opportunities include logo signage.
SWRItW is an excellent opportunity to provide critical insight into the future of your brand and its automotive technology.

Preliminary SVRtW Event Day Schedule:
9:00am Registration Open Technology Expo and
Vehicle Display & Demos (all day outside)
10:00am-12:00am Welcome / Overview / Presentations (Hahn Auditorium)
12:00pm-2:00am Local Gourmet Lunch Trucks / Technology Expo / Vehicle Display & Demos
1:00pm-5:00pm Autotech Science Fair (Grand Hall)
2:00pm-3:30pm Presentations / Panel Discussions / Key-note
3:30pm-4:00pm Networking Break
4:00pm-5:30pm Presentations / Panel Discussions / Key-note
5:30pm-7:00pm Networking Reception

FOR ADDITIONAL INFORMATION:
Charlie Vogelheim, WAJ President
President@WAJ.ORG