WAJ Media Day 2019
A Hit for Journalists and Automakers By Brian Douglas Photography by Alex Stack and Maurice Liang
Media Day(s) has been a signature event for WAJ since the organization’s founding 27-years ago when Sears Point Raceway (Sonoma) was the venue for a day of vehicle evaluation focused on track driving. Over the years, race tracks that included Sonoma, Thunder Hill and most recently Laguna Seca hosted our annual event that grew to two days; one on-and-off-road at Quail Lodge
and the next day at Laguna Seca for a mixture of track and road testing.Continue reading →
WAJ Media Days is an opportunity to for our members to sample up-close a variety of vehicles from our manufacturer partners in an environment that allows comparison and contrast. The end-product of course is for our members to produce articles, videos, and stories about these vehicles that make it worthwhile for the manufacturers to participate. Here are some of the stories that have been produced by our members.
Photos courtesy of:
Alex Stack – Roadfly
Gary Lieber – GJLtron Media
Mike Hagerty – TireKicker
The 27th Annual WAJ Media Days are history, and the story and photos are here. If you have photos, videos, stories or other media about Media Days that you would like to have showcased, send them to COMMUNICATIONS@WAJ.ORG
Valeo welcomed WAJ to its Mobility Tech Center for our April Members meeting. Valeo, not a household name, is a leading global automotive tech company. Valeo was created nearly 100 years ago has quite a presence worldwide. It is located in 33 countries with sales of $23 billion and 113k employees…40 of whom are based here in Silicon Valley. WAJ members were welcomed by Peter Groth who is the General Manager of the Mobility Tech Center. Peter introduced us to Daniel Benchetrite, North America Powertrain New Mobility Director, and David Hermina, Innovation & Collaboration Research Manager, who took turns with presentation duties. Continue reading →
Recap of our March Member Meeting At Unity By Emme Hall, WAJ VP of Events
Our March meeting found us in the Unity offices in downtown San Francisco. Unity produces a real-time 3D development platforms and is mostly known in the video game world. However, the tech is also used by manufacturers like Volkswagen, Toyota, BMW and even niche producers and designers like Pininfarina.
The evening got off to a great start with Unity hosting a pizza and drinks mixer in their kitchen/dining room. WAJ President, Charlie Vogelheim then kicked off the meeting with a brief update on WAJ, and to remind members that if they hadn’t renewed their membership it was time to do that. Continue reading →
On Monday, October 1, the Western Automotive Journalists and the Autotech Council met at the Computer History Museum in Mountain View, California for their annual high-tech automotive event. The all-day program featured more than a dozen interesting speakers, the Autotech Council Science Fair, and some outdoor displays during the tasty lunch.Continue reading →
WAJ’s 26th Annual Media Days Another Success, Despite a Bit of Weather!
Our 2018 Media Days had a few challenges this year including calendar timing and a bit of light precipitation the first driving day, but the sun returned at Laguna Seca for track evaluation and the venerable event was another hit for journalists and automakers. Continue reading →
WAJ and Autotech Council join forces for an event in the epicenter of innovation that will bring together thought leaders from the auto and tech worlds to discuss not only the future of carsbut also how technology is transforming transportation. Silicon Valley Reinvents the Wheel (SVRtW) will feature engaging discussions on topics ranging from next-generation powertrains and fuels to 21st Century automotive retail, from cutting-edge in-dash connectivity to self-driving technology.
The 10th Annual SVRtW technology conference is still seeking sponsor participants. This year’s event will once again take place at the Computer History Museum in Mountain View, CA.It’s the perfect modern venue with award winning architecture, state of the art AV equipment and ample exhibit/demo space. 300+ influential attendees include technology sponsors & Silicon Valley visionaries, automotive, tech and lifestyle media.