WAJ Media Day 2019
A Hit for Journalists and Automakers By Brian Douglas Photography by Alex Stack and Maurice Liang
Media Day(s) has been a signature event for WAJ since the organization’s founding 27-years ago when Sears Point Raceway (Sonoma) was the venue for a day of vehicle evaluation focused on track driving. Over the years, race tracks that included Sonoma, Thunder Hill and most recently Laguna Seca hosted our annual event that grew to two days; one on-and-off-road at Quail Lodge
and the next day at Laguna Seca for a mixture of track and road testing.Continue reading →
WAJ Media Days is an opportunity to for our members to sample up-close a variety of vehicles from our manufacturer partners in an environment that allows comparison and contrast. The end-product of course is for our members to produce articles, videos, and stories about these vehicles that make it worthwhile for the manufacturers to participate. Here are some of the stories that have been produced by our members.
Photos courtesy of:
Alex Stack – Roadfly
Gary Lieber – GJLtron Media
Mike Hagerty – TireKicker
The 27th Annual WAJ Media Days are history, and the story and photos are here. If you have photos, videos, stories or other media about Media Days that you would like to have showcased, send them to COMMUNICATIONS@WAJ.ORG
Valeo welcomed WAJ to its Mobility Tech Center for our April Members meeting. Valeo, not a household name, is a leading global automotive tech company. Valeo was created nearly 100 years ago has quite a presence worldwide. It is located in 33 countries with sales of $23 billion and 113k employees…40 of whom are based here in Silicon Valley. WAJ members were welcomed by Peter Groth who is the General Manager of the Mobility Tech Center. Peter introduced us to Daniel Benchetrite, North America Powertrain New Mobility Director, and David Hermina, Innovation & Collaboration Research Manager, who took turns with presentation duties. Continue reading →
Recap of our March Member Meeting At Unity By Emme Hall, WAJ VP of Events
Our March meeting found us in the Unity offices in downtown San Francisco. Unity produces a real-time 3D development platforms and is mostly known in the video game world. However, the tech is also used by manufacturers like Volkswagen, Toyota, BMW and even niche producers and designers like Pininfarina.
The evening got off to a great start with Unity hosting a pizza and drinks mixer in their kitchen/dining room. WAJ President, Charlie Vogelheim then kicked off the meeting with a brief update on WAJ, and to remind members that if they hadn’t renewed their membership it was time to do that. Continue reading →
On Monday, October 1, the Western Automotive Journalists and the Autotech Council met at the Computer History Museum in Mountain View, California for their annual high-tech automotive event. The all-day program featured more than a dozen interesting speakers, the Autotech Council Science Fair, and some outdoor displays during the tasty lunch.Continue reading →
WAJ’s 26th Annual Media Days Another Success, Despite a Bit of Weather!
Our 2018 Media Days had a few challenges this year including calendar timing and a bit of light precipitation the first driving day, but the sun returned at Laguna Seca for track evaluation and the venerable event was another hit for journalists and automakers. Continue reading →
The seventh annual Silicon Valley Reinvents the Wheel presented by Western Automotive Journalists and The Autotech Council was held at the Computer History Museum on Monday October 9th, 2017.
Since its inception the program has shape-shifted location, directions, format and style, improving with each year, but the focus has remained on illuminating the intersection of the auto industry and Silicon Valley’s technology. Continue reading →
From the Beach to Valley to Track The 25th Annual Media Days was a hit for all participants.
By Brian Douglas We’ve come quite a distance from our organization’s modest beginnings. Back in 1992, the models of new vehicles outnumbered journalists, a third of whom were full-time media employees reporting on the automotive industry. Our fledgling event was one full day at Sears Point (now Sonoma) Raceway. Media Day became Days in ’94 when a day of driving in the Marin countryside was added. Some things never change- a big hit on the track in 1992 was Acura’s new NSX. History repeated itself this year with the all-new NSX winding around Mazda Raceway Laguna Seca. Continue reading →