Our last meeting on June 27th at the Basque Center was full of information from Lindsay Giles, the Influencer Marketing Manager from Drive Shop. Continue reading
Valeo welcomed WAJ to its Mobility Tech Center for our April Members meeting. Valeo, not a household name, is a leading global automotive tech company. Valeo was created nearly 100 years ago has quite a presence worldwide. It is located in 33 countries with sales of $23 billion and 113k employees…40 of whom are based here in Silicon Valley. WAJ members were welcomed by Peter Groth who is the General Manager of the Mobility Tech Center. Peter introduced us to Daniel Benchetrite, North America Powertrain New Mobility Director, and David Hermina, Innovation & Collaboration Research Manager, who took turns with presentation duties. Continue reading
Recap of our March Member Meeting At Unity
By Emme Hall, WAJ VP of Events
Our March meeting found us in the Unity offices in downtown San Francisco. Unity produces a real-time 3D development platforms and is mostly known in the video game world. However, the tech is also used by manufacturers like Volkswagen, Toyota, BMW and even niche producers and designers like Pininfarina.
The evening got off to a great start with Unity hosting a pizza and drinks mixer in their kitchen/dining room. WAJ President, Charlie Vogelheim then kicked off the meeting with a brief update on WAJ, and to remind members that if they hadn’t renewed their membership it was time to do that. Continue reading
A Review by Steve Schaefer
On Monday, October 1, the Western Automotive Journalists and the Autotech Council met at the Computer History Museum in Mountain View, California for their annual high-tech automotive event. The all-day program featured more than a dozen interesting speakers, the Autotech Council Science Fair, and some outdoor displays during the tasty lunch. Continue reading
Our 2018 Media Days had a few challenges this year including calendar timing and a bit of light precipitation the first driving day, but the sun returned at Laguna Seca for track evaluation and the venerable event was another hit for journalists and automakers. Continue reading
Since its inception the program has shape-shifted location, directions, format and style, improving with each year, but the focus has remained on illuminating the intersection of the auto industry and Silicon Valley’s technology. Continue reading
From the Beach to Valley to Track
The 25th Annual Media Days was a hit for all participants.
By Brian Douglas
We’ve come quite a distance from our organization’s modest beginnings. Back in 1992, the models of new vehicles outnumbered journalists, a third of whom were full-time media employees reporting on the automotive industry. Our fledgling event was one full day at Sears Point (now Sonoma) Raceway. Media Day became Days in ’94 when a day of driving in the Marin countryside was added. Some things never change- a big hit on the track in 1992 was Acura’s new NSX. History repeated itself this year with the all-new NSX winding around Mazda Raceway Laguna Seca. Continue reading
How Technology is Transforming the Automobile; Including Autonomous Driving, Connectivity and Ownership.
WAJ joins forces with the Autotech Council for an event at the epicenter of innovation in Silicon Valley that will bring together thought leaders from the auto and tech worlds to examine not only the future of cars, but also how technology is transforming transportation. The event will feature engaging discussions on topics ranging from next-generation powertrains and fuels to 21st Century automotive retail, from cutting-edge in-dash connectivity to self-driving technology. Additionally, there will be advanced vehicle and product demonstrations from automakers, technology suppliers and visionaries from Silicon Valley. Continue reading
Americans were treated to a “fairy tale” May 4th when the Department of the Interior staff posted this link that features a captioned photo more appropriate for the Brothers Grimm than the stewards of the nations public lands. Continue reading