Our 2018 Media Days had a few challenges this year including calendar timing and a bit of light precipitation the first driving day, but the sun returned at Laguna Seca for track evaluation and the venerable event was another hit for journalists and automakers. Continue reading
Since its inception the program has shape-shifted location, directions, format and style, improving with each year, but the focus has remained on illuminating the intersection of the auto industry and Silicon Valley’s technology. Continue reading
From the Beach to Valley to Track
The 25th Annual Media Days was a hit for all participants.
By Brian Douglas
We’ve come quite a distance from our organization’s modest beginnings. Back in 1992, the models of new vehicles outnumbered journalists, a third of whom were full-time media employees reporting on the automotive industry. Our fledgling event was one full day at Sears Point (now Sonoma) Raceway. Media Day became Days in ’94 when a day of driving in the Marin countryside was added. Some things never change- a big hit on the track in 1992 was Acura’s new NSX. History repeated itself this year with the all-new NSX winding around Mazda Raceway Laguna Seca. Continue reading
How Technology is Transforming the Automobile; Including Autonomous Driving, Connectivity and Ownership.
WAJ joins forces with the Autotech Council for an event at the epicenter of innovation in Silicon Valley that will bring together thought leaders from the auto and tech worlds to examine not only the future of cars, but also how technology is transforming transportation. The event will feature engaging discussions on topics ranging from next-generation powertrains and fuels to 21st Century automotive retail, from cutting-edge in-dash connectivity to self-driving technology. Additionally, there will be advanced vehicle and product demonstrations from automakers, technology suppliers and visionaries from Silicon Valley. Continue reading
Western Automotive Journalists event a big hit in the center of West Coast automotive technology.
By Brian Douglas
For the last six years, WAJ has produced an automotive technology conference, gathering journalists, automakers and technology experts together with car demonstrations and informative panels. Two years ago, we elected to ramp up our conference, moving to The Computer History Museum in Mountain View, a venue with a central location and first class meeting and display space. Continue reading
The “Silicon Valley Reinvents the Wheel, How Technology is Transforming Automotive Powertrains, Retail, Connectivity and Autonomous Driving” Conference cosponsored by C3 (Connected Car Conferences) and WAJ was recently held at the Computer History Museum in Mountain View Ca.
The informative conference was a series panel discussions and brought together automotive and technology industry experts to discuss where the industry is headed.
Mark your Calendar for the next WAJ Members Meeting, June 18th starting at 6:00 PM. This meetings program will feature Eric Peterson, Ford Motor Company’s F-150 Marketing Manager discussing the technology underneath the new F-150 pickup. There’s more than aluminum involved in this all-new truck! Gary Anderson will share an update of the upcoming “Future Cars/Future Technology-Connected Cars” Symposium which will take place at the Silicon Valley Computer History Museum on October 20th. It’s time for the 2014 WAJ Board of Directors elections. We will have a lively discussion about board responsibilities and how you can become a candidate to help shape WAJ’s future. June 18th from 6 to 8 PM. This dinner meeting will be held at: The Basque Cultural Center 599 Railroad Ave. So. San Francisco, CA 94080 650.583.8091 6 p.m.
Mark your Calendar for the next WAJ Members Meeting, Aug 27th starting at 6:00 PM.
This meetings program will feature Jeep’s top marketing and design executives, Mark Allen, Head of Jeep Design and Jim Morrison, Director of Jeep Brand Marketing, discussing Jeep’s new Renegade and the brand’s “State of the Union”. Continue reading
A message from our interim President Brian Douglas:
I am pleased to announce that nominations for the 2014 – 2015 WAJ Board of Directors are now open. Any WAJ member can nominate any other WAJ member or themselves for any of the Board Positions. Continue reading
Ford didn’t decide to make its revolutionary move to an aluminum body in its best-selling F-150 pickups quickly–or without undertaking its most extensive testing program ever. Eric Peterson, the F-150’s marketing manager, detailed Ford’s process with what many in the industry are calling a “game-changing truck” to Western Automotive Journalists members and guests at the June 18, 2014, meeting. Continue reading