2017 Silicon Valley Reinvents the Wheel Recap

The seventh annual Silicon Valley Reinvents the Wheel presented by Western Automotive Journalists and The Autotech Council was held at the Computer History Museum on Monday October 9th, 2017.

Since its inception the program has shape-shifted location, directions, format and style, improving with each year, but the focus has remained on illuminating the intersection of the auto industry and Silicon Valley’s technology. Continue reading

The 25th Annual 2017 WAJ Media Days Recap

From the Beach to Valley to Track
The 25th Annual Media Days was a hit for all participants.
By Brian Douglas
We’ve come quite a distance from our organization’s modest beginnings. Back in 1992, the models of new vehicles outnumbered journalists, a third of whom were full-time media employees reporting on the automotive industry. Our fledgling event was one full day at Sears Point (now Sonoma) Raceway. Media Day became Days in ’94 when a day of driving in the Marin countryside was added. Some things never change- a big hit on the track in 1992 was Acura’s new NSX. History repeated itself this year with the all-new NSX winding around Mazda Raceway Laguna Seca. Continue reading

2016 SVRtW

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How Technology is Transforming the Automobile; Including Autonomous Driving, Connectivity and Ownership.

WAJ joins forces with the Autotech Council for an event at the epicenter of innovation in Silicon Valley that will bring together thought leaders from the auto and tech worlds to examine not only the future of cars, but also how technology is transforming transportation. The event will feature engaging discussions on topics ranging from next-generation powertrains and fuels to 21st Century automotive retail, from cutting-edge in-dash connectivity to self-driving technology. Additionally, there will be advanced vehicle and product demonstrations from automakers, technology suppliers and visionaries from Silicon Valley. Continue reading

Silicon Valley Reinvents the Wheel 2015

Western Automotive Journalists event a big hit in the center of West Coast automotive technology.

By Brian Douglas

Display-&-Truck2wFor the last six years, WAJ has produced an automotive technology conference, gathering journalists, automakers and technology experts together with car demonstrations and informative panels. Two years ago, we elected to ramp up our conference, moving to The Computer History Museum in Mountain View, a venue with a central location and first class meeting and display space. Continue reading

Silicon Valley Reinvents the Wheel 2014

DSC_0528The “Silicon Valley Reinvents the Wheel, How Technology is Transforming Automotive Powertrains, Retail, Connectivity and Autonomous Driving” Conference cosponsored by C3 (Connected Car Conferences) and WAJ was recently held at the Computer History Museum in Mountain View Ca.

The informative conference was a series panel discussions and brought together automotive and technology industry experts  to discuss where the industry is headed.

June WAJ Members Meeting – June 18, 2014

Mark your Calendar for the next WAJ Members Meeting, June 18th starting at 6:00 PM. 2015-Ford-F-150-0This meetings program will feature Eric Peterson, Ford Motor Company’s F-150 Marketing Manager discussing the technology underneath the new F-150 pickup.  There’s more than aluminum involved in this all-new truck!     600px-Computer_History_Museum,_Mountain_View,_CAGary Anderson will share an update of the upcoming “Future Cars/Future Technology-Connected Cars”  Symposium which will take place at the Silicon Valley Computer History Museum on October 20th.       WAJ_header3It’s time for the 2014 WAJ Board of Directors elections.  We will have a lively discussion about board responsibilities and how you can become a candidate to help shape WAJ’s future.   June 18th from 6 to 8 PM. This dinner meeting will be held at: The Basque Cultural Center 599 Railroad Ave. So. San Francisco, CA 94080 650.583.8091 6 p.m.

Ford’s Confident In Its Aluminum-Intensive 2015 F-150 Because Customers Have Already Tested It

Ford didn’t decide to make its revolutionary move to an aluminum body in its best-selling F-150 pickups quickly–or without undertaking its most extensive testing program ever. DSC_0302Eric Peterson, the F-150’s marketing manager, detailed Ford’s process with what many in the industry are calling a “game-changing truck” to Western Automotive Journalists members and guests at the June 18, 2014, meeting. Continue reading