A Review by Steve Schaefer
On Monday, October 1, the Western Automotive Journalists and the Autotech Council met at the Computer History Museum in Mountain View, California for their annual high-tech automotive event. The all-day program featured more than a dozen interesting speakers, the Autotech Council Science Fair, and some outdoor displays during the tasty lunch. Continue reading →
WAJ’s 26th Annual Media Days Another Success, Despite a Bit of Weather!
Our 2018 Media Days had a few challenges this year including calendar timing and a bit of light precipitation the first driving day, but the sun returned at Laguna Seca for track evaluation and the venerable event was another hit for journalists and automakers. Continue reading →
The seventh annual Silicon Valley Reinvents the Wheel presented by Western Automotive Journalists and The Autotech Council was held at the Computer History Museum on Monday October 9th, 2017.
Since its inception the program has shape-shifted location, directions, format and style, improving with each year, but the focus has remained on illuminating the intersection of the auto industry and Silicon Valley’s technology. Continue reading →
From the Beach to Valley to Track
The 25th Annual Media Days was a hit for all participants.
By Brian Douglas
We’ve come quite a distance from our organization’s modest beginnings. Back in 1992, the models of new vehicles outnumbered journalists, a third of whom were full-time media employees reporting on the automotive industry. Our fledgling event was one full day at Sears Point (now Sonoma) Raceway. Media Day became Days in ’94 when a day of driving in the Marin countryside was added. Some things never change- a big hit on the track in 1992 was Acura’s new NSX. History repeated itself this year with the all-new NSX winding around Mazda Raceway Laguna Seca. Continue reading →
How Technology is Transforming the Automobile; Including Autonomous Driving, Connectivity and Ownership.
WAJ joins forces with the Autotech Council for an event at the epicenter of innovation in Silicon Valley that will bring together thought leaders from the auto and tech worlds to examine not only the future of cars, but also how technology is transforming transportation. The event will feature engaging discussions on topics ranging from next-generation powertrains and fuels to 21st Century automotive retail, from cutting-edge in-dash connectivity to self-driving technology. Additionally, there will be advanced vehicle and product demonstrations from automakers, technology suppliers and visionaries from Silicon Valley. Continue reading →
Western Automotive Journalists event a big hit in the center of West Coast automotive technology.
By Brian Douglas
For the last six years, WAJ has produced an automotive technology conference, gathering journalists, automakers and technology experts together with car demonstrations and informative panels. Two years ago, we elected to ramp up our conference, moving to The Computer History Museum in Mountain View, a venue with a central location and first class meeting and display space. Continue reading →
Mark your Calendar for the next WAJ Members Meeting, Aug 27th starting at 6:00 PM.
This meetings program will feature Jeep’s top marketing and design executives, Mark Allen, Head of Jeep Design and Jim Morrison, Director of Jeep Brand Marketing, discussing Jeep’s new Renegade and the brand’s “State of the Union”. Continue reading →
A message from our interim President Brian Douglas:
I am pleased to announce that nominations for the 2014 – 2015 WAJ Board of Directors are now open. Any WAJ member can nominate any other WAJ member or themselves for any of the Board Positions. Continue reading →