Ricardo Rodriguez-Long Awarded MIC Chairman’s Award

Ricardo Chair's manIRVINE, Calif., Oct. 30, 2013 – Ricardo Rodriguez-Long is the first Hispanic journalist in the 99 years of the organization to receive the Motorcycle Industry Council Chairman’s award, for excellence in media and outreach. Ricardo joins a select group of recipients that included in the past Mary Peters, U.S. Secretary of Transportation and U.S. Senator Amy Klobuchar. Continue reading

Silicon Valley Reinvents the Automobile

Tuesday, March 5, 2013
Blackhawk Museum
3700 Blackhawk Museum
Danville, CA 94506

VW
Western Automotive Journalists (WAJ), in conjunction with SAE International’s Mid-Cal Section, will host an event, “Silicon Valley Reinvents the Automobile” on Tuesday, March 5th, 2013, at the Blackhawk Museum in Danville, CA. The subject is nothing short of a reality check on the evolution of the automobile since Silicon Valley entered the car business. Almost all of the automakers worldwide have established a presence in Silicon Valley, listening and learning what the tech community it up to. Continue reading

Erich Merkle on the Future of Ford

Tuesday, July 17, 2012

Basque Cultural Center
599 Railroad Ave

South San Francisco, CA 94080

Since Alan Mulally took charge Ford, has been on a tear, producing well-received products one after another. Take a peek behind the curtain and meet one of the chief strategists/architects who helped Ford gain the momentum it has today. And, have the opportunity to learn about what direction he thinks Ford might take in what could be a tumultuous market.  What does Ford have up its sleeve next?

Erich Merkle, top US Sales Analyst for Ford, was awarded the Society of Automotive Analysts (SAA) most accurate North American Light Vehicle Production Forecast in 2004 and in 2007. Erich has become Ford’s point person for analyzing auto industry trends, demographics, and vehicle design reviews, as it relates to the rapidly changing automotive landscape. Erich has been the Practice Leader – Automotive and Economic Analysis, Crowe Horwath LLP, Vice President of Forecasting IRN Inc.