2018 Silicon Valley Reinvents the Wheel Recap

2018 Recap
A Review by Steve Schaefer

On Monday, October 1, the Western Automotive Journalists and the Autotech Council met at the Computer History Museum in Mountain View, California for their annual high-tech automotive event. The all-day program featured more than a dozen interesting speakers, the Autotech Council Science Fair, and some outdoor displays during the tasty lunch. Continue reading

Sponsorship Opportunities for Silicon Valley Reinvents the Wheel

Presented by

Monday, October 1st, 2018

WAJ and Autotech Council join forces for an event in the epicenter of innovation that will bring together thought leaders from the auto and tech worlds to discuss not only the future of cars but also how technology is transforming transportation. Silicon Valley Reinvents the Wheel (SVRtW) will feature engaging discussions on topics ranging from next-generation powertrains and fuels to 21st Century automotive retail, from cutting-edge in-dash connectivity to self-driving technology.

The 10th Annual SVRtW technology conference is still seeking sponsor participants.  This year’s event will once again take place at the Computer History Museum in Mountain View, CA. It’s the perfect modern venue with award winning architecture, state of the art AV equipment and ample exhibit/demo space.  300+ influential attendees include technology sponsors & Silicon Valley visionaries, automotive, tech and lifestyle media.

SVRtW 2018 SPONSORSHIP OPPORTUNITIES
Event Sponsor  –  $5000 (2 Sponsors)
Supporting Sponsor  –  $2500 (4 Sponsors)
Break Hospitality  –  $500 (3 Sponsors)
Lunch Truck  –  $1500 (3 Sponsors)
Networking Reception  –  $3000
Vehicle Display  –  $900
Interior Display  –  $750

All sponsorship opportunities include logo signage.
SWRItW is an excellent opportunity to provide critical insight into the future of your brand and its automotive technology.

Preliminary SVRtW Event Day Schedule:
9:00am Registration Open Technology Expo and
Vehicle Display & Demos (all day outside)
10:00am-12:00am Welcome / Overview / Presentations (Hahn Auditorium)
12:00pm-2:00am Local Gourmet Lunch Trucks / Technology Expo / Vehicle Display & Demos
1:00pm-5:00pm Autotech Science Fair (Grand Hall)
2:00pm-3:30pm Presentations / Panel Discussions / Key-note
3:30pm-4:00pm Networking Break
4:00pm-5:30pm Presentations / Panel Discussions / Key-note
5:30pm-7:00pm Networking Reception

FOR ADDITIONAL INFORMATION:
Charlie Vogelheim, WAJ President
President@WAJ.ORG

The 25th Annual 2017 WAJ Media Days Recap

From the Beach to Valley to Track
The 25th Annual Media Days was a hit for all participants.
By Brian Douglas
We’ve come quite a distance from our organization’s modest beginnings. Back in 1992, the models of new vehicles outnumbered journalists, a third of whom were full-time media employees reporting on the automotive industry. Our fledgling event was one full day at Sears Point (now Sonoma) Raceway. Media Day became Days in ’94 when a day of driving in the Marin countryside was added. Some things never change- a big hit on the track in 1992 was Acura’s new NSX. History repeated itself this year with the all-new NSX winding around Mazda Raceway Laguna Seca. Continue reading

Mazda: All Racing News Is Local

Word went out in late December that Dean Case of Mazda Motorsports would be hosting a Media Lunch at the Silicon Valley Auto Show in San Jose on Thursday January 5th to present the idea that there is a “local story” everywhere Mazda owners race their cars. The Auto Show features two Bay Area Mazda Racers that reinforce that premise. Mark Drennan, “the guy you don’t want to see in your rear view mirror” and Telo Stewart, Owner, World Speed Motorsports. The Sonoma-based World Speed team is known for putting Mazda drivetrains in just about anything and making them competitive.

As Barry Toepke, Maestro of the Monterey Reunion and Brad Littlefield new public relations Manager for Mazda Raceway Laguna Seca were expected to be in attendance, there was a chance that we might learn the latest status in the ongoing challenge for the operation of Mazda Raceway Laguna Seca.

Dean Case, started the introductions by letting his audience of about two dozen journalists know that Mazda owners race their cars in 46 of the 50 states and, with his usual wry smile, that he was interested in seeing what could be done about the missing four. With a miniscule 2% market share on the road, 55% of ALL Sports Car Club of America (SCCA) entries are either Spec Mazda or Mazda-powered, with the Mazda Teen Challenge being one of the most fiercely competitive classes in racing. Dean admitted that Mazda sold millions in racing parts in 2016 and that Mazda had poured $1 million into payouts for club racing level prize money.

It was really interesting to learn that the engine in the World Speed Mazda Formula Cars were standard MZR production engines with zero internal changes. Only a changed ECU, exhaust and intake yield maximum performance with maximum longevity for a dependable 200 horsepower in the sealed engines assembled by famed builder Hasselgren Engineering of Berkeley. These engines typically go 3,000 miles compared to the significantly more costly Formula Atlantic engines that are anticipated to go 2,000 miles between rebuilds. One MRZ, Dean said, had still not been cracked open with 11,000 racing miles clocked on it.

Dean added a funny story about some consternation concerning a scion of the famed Brabham family being sent out in a car, winning eight races and a championship, only to be informed after the fact that he had been given a car with a used engine! Speaking of the Teen Mazda Challenge Dean stated: “We want the series that we support to be affordable. We encourage our drivers to put advertisements for non-profits on their cars.” He suggested Mazda racers race with passion and support their passions. Dean talked about Mazda support of the SPCA for Monterey County, Project Yellow Light, and mentioned that Mazda racer Sarah Montgomery was working with Lemons of Love.

We heard from Telo about Mazda-powered Formula Cars, the Mazda Challenge Race and the Mazda Road to Indy, setting up farm teams and several levels of competition to create a feeder series for American race car drivers who dream of Indy.

Barry Toepke introduced Brad Littlefield, the new PR Manager for Mazda Raceway Laguna Seca, and spoke about the 60th Anniversary/Diamond Jubilee of Mazda Raceway Laguna Seca (which was opened in 1957). We also got to meet Mark Drennan a 50-year-old rookie who lead six races and won two in 2016. We also met Marissa Borjon, the new Mazda Western Regional PR person.

Dean kept us on schedule with a light-hearted touch and gave us a tour and walk-around of the Mazda booth and two race vehicles on display after the lunch. It was a great event, well-attended and what is probably the first of what might turn into a Mazda roadshow that will criss-cross the country shining a bright light on Mazda’s amazing footprint in the American racing scene.

Now you can pay for WAJ Events directly with your Debit or Credit Card

WAJ now accepts all major credit cards and PayPal online for all events.

Simply click on the Pay Now button.
paynow

Which will direct you to the payment screen.

 

 

paypal-Creditcard-paymentIf you wish to pay with PayPal, simply log into your PayPal account in the top screen.  If you wish to pay by debit or credit card, (WAJ accepts, MasterCard, Visa, American Express, Discover, and Bank Debit cards), click on the “Pay with a debit or credit card, or PayPal credit.”  It’s that simple, safe and secure.

Of course you can still pay by check at the door.  Just click on the “Pay by Check or at the Door” button.

WAJ May 3rd Meeting

A special WAJ dinner meeting on May 3rd with two presentations.

verizon-new-logoVerizon Telematics, a leading tier one provider of new vehicle connectivity also offers leading safety and security solutions in the aftermarket. CEO Andrés Irlando will discuss the company’s telematics solutions and the Verizon team will bring along a demonstration vehicle or two for hands-on testing. Continue reading

Silicon Valley Reinvents the Wheel 2015

Western Automotive Journalists event a big hit in the center of West Coast automotive technology.

By Brian Douglas

Display-&-Truck2wFor the last six years, WAJ has produced an automotive technology conference, gathering journalists, automakers and technology experts together with car demonstrations and informative panels. Two years ago, we elected to ramp up our conference, moving to The Computer History Museum in Mountain View, a venue with a central location and first class meeting and display space. Continue reading

LA Auto Show’s Connected Car Expo (CCE)

cccThe rules for how vehicles are made, sold, serviced, owned and integrated into a multimodal transportation system are changing and the playbook is being written at LA Auto Show’s Connected Car Expo (CCE). The award-winning auto-tech conference and trade show unites the entire ecosystem defining new mobility.

CCE is where the New Automotive Industry gets business done, unveils groundbreaking products and makes strategic announcements in front of media from around the globe. The first of three LA Auto Show Press & Trade Days, CCE 2015 will take place at the JW Marriott (across from the L.A. Convention Center) on November 17, where more than 30 expert speakers and 40 exhibitors will take center stage. Continue reading

WAJ August 2015 Meeting

Academy of Art August is a busy automotive month with lots of events including a full week in Monterey, it will be well worth joining us Wednesday evening, August 19th to learn about Academy of Art’s automotive design school and its collaboration with Jaguar’s future F-Type development. Fellow member and the school’s Executive Director Tom Matano will bring his Associate Director Antonio Borja to present the program.