Ford’s Confident In Its Aluminum-Intensive 2015 F-150 Because Customers Have Already Tested It

Ford didn’t decide to make its revolutionary move to an aluminum body in its best-selling F-150 pickups quickly–or without undertaking its most extensive testing program ever. DSC_0302Eric Peterson, the F-150’s marketing manager, detailed Ford’s process with what many in the industry are calling a “game-changing truck” to Western Automotive Journalists members and guests at the June 18, 2014, meeting. Continue reading

Ricardo Rodriguez-Long Awarded MIC Chairman’s Award

Ricardo Chair's manIRVINE, Calif., Oct. 30, 2013 – Ricardo Rodriguez-Long is the first Hispanic journalist in the 99 years of the organization to receive the Motorcycle Industry Council Chairman’s award, for excellence in media and outreach. Ricardo joins a select group of recipients that included in the past Mary Peters, U.S. Secretary of Transportation and U.S. Senator Amy Klobuchar. Continue reading