2012 Media Days

2012 Western Automotive Journalists
20th Annual “Media Day”

Monterey, CA
April 9 – Show ‘n’ Shine  |  April 10 – Ride-and-Drive  |  April 11 – Track Day

The WAJ Media Day team is pleased to announce the 20th Annual Media Day will once again occur in scenic Monterey, CA. In continuation of past tradition, the Embassy Suites in Seaside, CA will once again be the locale for this multi-day event and serve as the site of our annual banquet as well as many of our Media Day activities.

The 20th Annual Media Day will occur over a three-day period, beginning with the Show ‘n’ Shine on April 9, the Ride-and-Drive on April 10, and a day at the Mazda Raceway, Laguna Seca on April 11.

If you have not already signed up, here are a few critical steps:

For Members:

  • You must be a member in good standing of WAJ, which means:
    • Sign up at Membership Applications and Renewals
    • Pay through Paypal online or send $50 to WAJ Treasurer Michael Coates, 17345 Grosvenor Court, Monte Sereno, CA 95030
    • Send your clips (six if new, three if renewing) to: WAJ VP Membership Jon Rosner, 1508 Criquet Court, Concord, CA 94518. or via e-mail to: jon@roscotech.com.
  • Next, you need to sign up for Media Day at Member Registration
    • You can pay there, too, via Paypal, or send a check to the WAJ Treasurer. The cost remains $80 per WAJ member; guests are $160 to cover the cost of meals, but are not allowed to drive test vehicles.
    • Your info from the registration will be used in the WAJ Media Guide, which is distributed to all members and manufacturers
    • The registration fee does not include lodging. This year our Hosting hotel will be Embassy Suites in beautiful Seaside, or the Lone Oak, also in Seaside. Be sure to contact the participating hotels at your earliest convenience to insure desired accommodations. Please mention WAJ or Western Automotive Journalists when you register to qualify for the promotional rate.
    • Registration after Sunday, April 1 increases to $160.
For Manufacturers:


  • Please register for 2012 WAJ Media Day at Manufacturer Registration
  • Upon registering, please contact Ron Harrison at rharr70210@aol.com and provide the following:
    • Your organization’s point-person for the event
    • A one-page advertisement of your choice, including any new logos and your contact information
    • Note where and when billing-related materials can be sent

2012 WAJ Media Day Schedule

Day 1 – Monday – April 9, 2012
9:00AM – 2:00PM: Registration – Embassy Suites Main Lobby
11:00AM – 4:30 PM: Show ‘n’ Shine – Embassy Suites Hotel Grounds

Day 2 – Tuesday – April 10, 2012
7:00AM – 9:30AM: Registration – Embassy Suites Main Lobby
8:00AM – 9:30 AM: Kick-Off Breakfast – Embassy Suites Main Lobby
9:30AM – Drivers Safety Meeting- Hotel
10:00AM –  Ride and Drive begins from Embassy Suites
11:45AM – Lunch
1:00PM – 4:00PM – Ride and Drive Continues
5:30PM – 6:00PM – Chalk Talk
6:00PM – 7:00PM – Presentation and Reception
7:15PM – 9:00PM – Banquet
9:15PM – 11:00PM – Afterglow Party

Day 3 – Wednesday – April 11, 2011
7:00AM – Mazda Raceway Laguna Seca Gates Open For Staff Only
7:30AM – Registration opens at MRLS (Garages)
8:00AM – 9:00AM – Breakfast / Mandatory Chalk Talk (Garages)
9:00AM – Sedan Arounds – Orientation Laps Begin
10:00AM – 12:00PM – Track and Skip Barber Skid Pad Open
12:00PM – 1:00PM – Lunch (Garages)
12:00PM – 1:00PM – Track & Skid Pad Closed
1:00PM – 4:00PM – Track and Skid Pad Reopen
3:30PM – Track open to Manufacturer driving
4:00 PM – Track Closes – Open for Photography
5:00PM – Facility Closes

For Sponsorship, Please Contact:

Ron Harrision
VP Media Days

Ron Posey
VP Media Days