Mark your Calendar for the next WAJ Members Meeting, Aug 27th starting at 6:00 PM.
This meetings program will feature Jeep’s top marketing and design executives, Mark Allen, Head of Jeep Design and Jim Morrison, Director of Jeep Brand Marketing, discussing Jeep’s new Renegade and the brand’s “State of the Union”.
If the success of the recently created Fiat Chrysler Automobiles (FCA) relies to some extent on its North American assets, then Jeep clearly plays a crucial role. The iconic, ex-military sports utility brand has steadfastly maintained leadership and growth in a segment it created a few decades ago.
Few other brands could incite a revolt among loyalists the way Wrangler owners rebelled against rectangular headlights. And if Jeep dares produce a vehicle that can’t safely leave a paved road, you can be sure the loyalists will descend on headquarters with pitchforks.
So how does Jeep create products that embrace 21st century realities while honoring the past? Jeep’s top marketing and design executives will enlighten WAJ members and guests on Wednesday, August 27th starting at 6:00PM with Social time, with the dinner starting at 6:30PM. Prior to the meeting at 4:30PM, the all-new Renegade will be on static display along with a 2015 Jeep Cherokee and Grand Cherokee Altitude available for short drives
Join us for an informative and lively evening with Jeep and to welcome WAJ’s new board of directors.
August 27th from 6 to 8 PM.
6 p.m. Social Time
6:30 p.m. Dinner