The Western Automotive Journalists

Based in the San Francisco Bay Area, WAJ (Western Automotive Journalists) is a group of writers, authors, broadcasters, photographers, artists, and designers who share a common thread: We’re passionate about the auto industry and the vehicles it produces. Learn more about WAJ…

WAJ News

Save the Date, Tickets on Sale NOW!
The 10th Annual automotive technology conference, Silicon Valley Reinvents the Wheel (SVRtW) is again at the Computer History Museum in Mountain View on Monday, October 1st, 2018

At this annual event in the heart of Silicon Valley, over 300 technologists and journalists will have front-row seats to the hottest deep-dive brain dump from a showstopper roster of presenters that include:
•   Journalists 
•   Educators
•   OEMs
•   Automotive labs
•   Startups 
•   Autonomous, electric & connected vehicle experts
•   State and Local Government regulation innovators.

Our distinct venue encompasses a large vehicle display area, and our event partner, the Autotech Council, will host an unplugged Science Fair featuring over 40 emerging companies displaying their tech eye candy. If you’re interested in automotive tech, be there or be square.

The SVRItW event has gained prominence over the last decade. At this year’s event, we still have space for a few more speakers, displays, and sponsors.  If mind-melding with our presenters and audience would benefit your organization, contact for more information.

Mark your calendar now for this “sine qua non” event, tickets are on sale now.  Learn more, and register HERE.


2018-2020 WAJ Board of Directors
The results of the 2018-2020 WAJ Board of Directors election are in and the new Board is in place.  Learn More

2018 WAJ Media Days
The 2018 WAJ Media Days is history, and was a smashing success.  A big thanks to all of our Manufacturer partners and our members for all of their efforts. Articles and Photos are starting to arrive.  Checkout the event HERE.


 From the Beach to Valley to Track. The 25th Annual 2017 WAJ Media Days was a hit for all participants
We’ve come quite a distance from our organization’s modest beginnings. Back in 1992, the models of new vehicles outnumbered journalists, a third of whom were full-time media employees reporting on the automotive industry. Our fledgling event was one full day at Sears Point (now Sonoma) Raceway. Media Day became Days in ’94 when a day of driving in the Marin countryside was added. Learn More

2017 WAJ Media Days Member Articles The 25th Annual WAJ Media Days are history, and the member journalists stories are hot off the presses.  Read The Stories

2017 WAJ Media Days Photos
The 25th Annual WAJ Media Days are history, and the story and photos are hot off the presses. See The Photos