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Western Automotive Journalists

WAJ (Western Automotive Journalists) is a community of automotive content creators and industry representatives that seeks to make it easier, more interesting, and more fun for both groups to do their jobs. 

WAJ is made up of content creators - journalists, broadcasters, streamers, podcasters, YouTubers, photographers and others - who love to cover cars and the car industry. Founded in the early1990s, we are based in the San Francisco Bay Area.

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2023 WAJ Best of the bay

Save the dates:  October 9-11, 2023

Join your fellow WAJ members for the first ever Best of the Bay, Oct 9-11 in beautiful Santa Rosa, California.   We’ll use the scenic roads in the heart of California's wine country to drive and evaluate Manufacturer’s best offerings for 2023-24, spend a day at the Sonoma Fairgrounds driving test on a closed course, and then vote for the vehicles we consider Best of the Bay, with awards to be handed out following the event.  This is Media Days 2.0, and it’s a major upgrade!

We’ll be based at the gorgeous Vintner’s Resort in Santa Rosa, surround by grapes, great food and wine, and some of the best roads in the country, rolling through the vineyards.  Attendance and manufacturer participation will be limited.  We’ll be seeking a 1:1 driver to car ratio, so there will be seat time all day, every day.  In addition to lots of road time, there will be great meals, photo and video opportunities, a chance to interact with the manufacturers and ask questions, and time with your colleagues.  Best of the Bay will be open to WAJ members on a first come, first served basis.  The member participation fee will be $75, inclusive.  Hotel and meals will be covered by the organization and sponsors.  To participate, be sure your WAJ membership is up to date Join WAJ, and then watch your email for when registration opens. 

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