The Western Automotive Journalists

Based in the San Francisco Bay Area, WAJ (Western Automotive Journalists) is a group of writers, authors, broadcasters, photographers, artists, and designers who share a common thread: We’re passionate about the auto industry and the vehicles it produces. Learn more about WAJ…

WAJ News

Media Days Update
The 2020 WAJ Media Day has been postponed to Spring of 2021

Due to the current pandemic shelter in place orders, WAJ’s 2020 Media Day has been postponed to spring 2020. Media Day will be returning to the Quail Lodge for a one day event in 2021at a to be determined date. If you have already registered for Media Day, you can keep you registration or contact the WAJ Treasurer for a refund.  

Want to see what Media Day is all about? Check out previous WAJ Media Day here.

WAJ Board of Directors 2020 Election is Coming
Have you ever wanted to make a significant difference for WAJ? Well, your chance has arrived.

This year the WAJ membership will nominate and vote on new slate  of members to join the 2021-2022 WAJ Board of Directors. Even two years we elect a new set  Board members for two-year terms starting July 1st. All Journalist members are eligible to run for the Board.

Please consider nominating yourself or another member you feel would be an asset to the Board and the entire organization.

Board members include the President, Secretary, Treasurer, Membership, Media Day Events Chairman Meeting, Programs Chairman, and Communications and Webmaster.  All of these positions are volunteer and are instrumental in keeping WAJ relevant. The world of Automotive Journalism is rapidly changing and if you would like to make sure that WAJ stays relevant in todays environment, we need your help.

If you are interested in finding out more about the Board Positions, you can check out the position job descriptions here. For more information please contact our current President, Charlie Vogelheim or any of the current board members.

We know there is much to be done and we need your help! Can you picture yourself as a member of the WAJ Board of Directors in 2021?

2020/21 WAJ Membership Renewal is now open!
It’s time to renew your WAJ 2020/21 Membership.  If you have already renewed your member ship for 2020, your membership dues will be extended to 2021 because of the coronavirus pandemic.
Full Members can renew and update your information here.

Associate and Manufacturer Members can renew and update your information here.

2019 Silicon Valley Reinvents the Wheel Recap
Monday October 14, 2019

The 2019 Silicon Valley Reinvents the Wheel was a huge success. Click here for the Full Report.

WAJ Media Day 2019 Recap
A Hit for Journalists and Automakers Alike

Media Day(s) has been a signature event for WAJ since the organization’s founding 27-years ago.  For Media Day 2019, WAJ  brought 33 journalists, 21vehicles, and 16 automaker representatives, along with teams of logistics support from PageOne, DriveShop and Land Rover Experience for a one day intense on and off road extravaganza!  Learn More

Recap of the WAJ July Meeting Hosted by Mecum Auctions
Mecum Auctions hosted our July Western Automotive Journalists’ Meeting with a tour at the Academy of Art Museum in San Francisco and dinner. This year at Mecum’s Monterey auction, the Academy of Art University will offer thirty-seven cars at auction. WAJ members had the opportunity to see the Art Academy’s higher-end vehicles that remain in the collection close-up with Rob Fisher, the CEO of the Academy of Art University Automobile Museum providing the backgrounds of the vehicles. Learn More

Recap of the WAJ June member meeting with DriveShop
Our last meeting on June 27th at the Basque Center was full of information from Lindsay Giles, the Influencer Marketing Manager from Drive Shop. Giles gave us an insiders view of how to make the most of Social Media with tips and tricks from the masters themselves.  Learn More

10th Anniversary of Legends of Auto Gala in Monterey
Plan on attending the 10th Annual Legends of Auto Gala on Thursday August 15th at the Embassy Suites in Seaside. Learn More


April WAJ member meeting and hosted dinner at the Valeo Mobility Tech Center in San Mateo.
Valeo welcomed WAJ to its Mobility Tech Center for our April Members meeting. Valeo, not a household name, is a leading global automotive tech company. Valeo created nearly 100 years ago has quite a presence worldwide. It is located in 33 countries with sales of $23 billion and 113k employees…40 of whom are based here in Silicon Valley. Learn More:

Recap of our March member meeting At Unity
Our March meeting found us in the Unity offices in downtown San Francisco. Unity produces a real-time 3D development platforms and is mostly known in the video game world. However, the tech is also used by manufacturers like Volkswagen, Toyota, BMW and even niche producers and designers like Pininfarina. Learn More:

2018 SVRtW Event Recap
On Monday, October 1, the Western Automotive Journalists and the Autotech Council met at the Computer History Museum in Mountain View, California for their annual high-tech automotive event. The all-day program featured more than a dozen interesting speakers, the Autotech Council Science Fair, and some outdoor displays during a tasty lunch. Learn More:

2018-2020 WAJ Board of Directors
The results of the 2018-2020 WAJ Board of Directors election are in and the new Board is in place.  Learn More:

2018 WAJ Media Days Recap

The 2018 WAJ Media Days is history, and was a smashing success.  A big thanks to all of our Manufacturer partners and our members for all of their efforts. Articles and Photos are starting to arrive.  Checkout the event HERE: