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About WAJ

WAJ (Western Automotive Journalists) is a community of automotive content creators and industry representatives that seeks to make it easier, more interesting, and more fun for both groups to do their jobs. 

WAJ is made up of content creators ( journalists, broadcasters, streamers, podcasters, YouTubers, photographers and others) who love to cover cars and the car industry. Founded in the early 1990s, we are based in the San Francisco Bay Area.

Through editorial events and colleague-to-colleague contact, we encourage our content creators to reach for the highest standards of journalism, and seek to provide them with ready access to stories, new vehicles, and worthwhile information from automotive industry representatives.


WAJ’s biggest annual event is Best of the Bay, where representatives of the major automotive manufacturers bring new and interesting vehicles to a beautiful Northern California setting for WAJ members to test drive, photograph, and review. There’s also plenty of time for talking to car company reps, socializing, and trading opinions. The Best of the Bay event is reason enough to be a member of WAJ!

WAJ schedules regular editorial events for members that bring in industry leaders to introduce new vehicles, present new technologies, or discuss issues and topics that WAJ members can use as they create content for their audiences.

WAJ provides automotive content professionals with access to automotive industry specialists, and vice versa. It also provides automotive creators with access to each other, building a supportive and informed network of colleagues for those writing or presenting information about vehicles.

The WAJ Board is:

  • Michael Coates - President
  • Doug Berman - Secretary
  • Heather Durham - Vice President
  • Bruce Hotchkiss - Treasurer
  • Alex Stack - Vice President

Do you create automotive content or work in the auto industry?

Join WAJ

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