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2025 Best of the Bay - Industry Registration

  • 9 Jun 2025
  • 11 Sep 2025
  • Petaluma, California

Registration

  • $2,000 per Vehicle for Automotive Manufacturer Attendees. Registration fee covers all meals. Invoice will be provided.

Register

2025 BEST OF THE BAY Event Registration

Join us at the Sheraton Sonoma Wine Country in Petaluma where we will anchor our vehicle evaluation and networking that is the WAJ “must attend” event of the year.

Monday, October 13th, 2025

  • Afternoon arrival and hotel registration open at Sheraton Sonoma Wine Country
  • Cocktails and dinner on-site

Tuesday, October 14th, 2025

  • Registration at Sheraton Sonoma Wine Country/breakfast
  • Drive routes begin
  • Lunch at Sheraton Sonoma Wine Country
  • Drive route resumes
  • Cocktails and dinner on-site

Wednesday, October 15th, 2025

  • Breakfast and drivers' meeting
  • Morning vehicle testing and evaluation
  • Lunch at Sheraton Sonoma Wine Country
  • Afternoon drives continue
  • Electronic voting to be completed before departure
  • 3:00 PM: event concludes
Registration Fee is $2,000 per Vehicle

To reserve your room using the WAJ special rate, click HERE.

You may also call the hotel at (707) 283-2888 and ask for the Western Automotive Conference rate.

Sheraton Sonoma Wine Country Petaluma

745 Baywood Drive

Petaluma, CA 94954

(707) 283-2888

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